The marketing industry has consistently adapted to new circumstances. Without a shadow of a doubt, the exponential growth of technology in the twenty-first century has allowed marketing to reach new heights. In addition, the COVID-19 pandemic increased the velocity of digital advertising. Since then, the sector’s value has increased by 27%, surpassing INR 17,000 crores mark. The country’s predicted increase in internet users to 970 million in the next three years is a strong indicator of this trend’s continued expansion. Every company and organization, whether big or small, for-profit or not, is making every effort to have a web presence. As a result, there will always be numerous opportunities for pgdm in marketing graduates.
Let’s take a closer look at the top profiles and opportunities in the digital marketing industry. Top Profiles in Digital Marketing Digital Marketing Manager
A digital marketing manager oversees an organization’s overall digital marketing efforts. They are responsible for developing digital marketing strategies and campaigns following the company’s goals and objectives. Digital marketing managers are primarily responsible for optimizing and establishing efficient methods for advertising products and services on the Internet via organic and paid channels. Moreover, the tasks of a digital marketing manager are multifaceted. Their key focus is on strengthening and expanding the digital assets of their firm and generating sales opportunities. In addition to devising promotional marketing strategies for a company or service, digital marketing managers drive brand awareness in the digital realm. Also, they are responsible for directing website traffic, supervising social media activities, and targeting consumer and business leads. It is one of the highly paid profiles due to the talent shortage and high demand in the sector. The median salary of a digital marketing manager is 10 LPA.
Digital Brand Manager Digital brand managers are the creative catalysts who contribute to brand development. This position is crucial for a brand since the candidate will represent it and make critical decisions affecting its reputation. They are essential executives who play a vital part in determining how to convey a brand’s product or service to the market. In addition, brand managers are responsible for promoting a positive brand image, encouraging consumer contact and communication, and developing methods to boost sales and revenue. With excellent brand management skills, one may work with national and international brands, be it fashion, cosmetics, automobiles, or tech companies. The average annual salary of a digital brand manager is 11 LPA in India.
Digital Account Manager Digital Account Managers are responsible for planning, developing, and managing their clients’ digital strategies. They emphasize enhancing the clients’ web presence and attaining their digital marketing objectives. In addition, they are responsible for establishing and maintaining relationships with current and prospective clients. Digital marketing agencies primarily employ digital account managers. That is because agencies work with several brands simultaneously. As a result, an account manager must oversee a single brand’s entire account and activities. The delegate is responsible for brainstorming distinct brand ideas, implementing them with a team of experts, measuring and reporting results, and everything in between. Depending on the agency, a given account manager may also be responsible for more than one brand. The person working as a digital account manager may earn up to 12 LPA.
Paid Media Specialist A paid media specialist generates website traffic through online advertising on platforms such as Facebook, Instagram, Google, among others. As a paid media specialist, one must possess an analytical and creative mindset. They must be nimble in determining which platforms would be most effective for reaching their audience. Also, they must be resourceful with their media-buying abilities to maximize input for more output. More than half of marketing budgets will be committed to digital spending, underscoring the requirement for a paid media specialist on every digital team. Therefore, sponsored advertising is, without a doubt, a thriving digital marketing career in 2023. The average salary of paid media expert in India is 10 LPA.
SEO Manager Many in the digital marketing industry consider SEO or search engine optimization. This skill will never go out of style. A website ranking highly in a search engine increases its visibility and credibility. The duties of an SEO manager span both the analytical and technological realms, necessitating an imaginative understanding of how a given piece of content may lead to a search result. The need to compete for prime placement in search engine results has fuelled the growth of search engine optimization (SEO) into a billion-dollar market. Due to the ever-changing nature of the SEO industry, this ability is crucial, as algorithm updates affect website optimization tactics, necessitating a re-optimization of the website. Although an SEO manager may earn up to 15 LPA, entrepreneurial endeavours open limitless opportunities for pgdm specializations.
Content Marketing Manager The title of the position implies the focus on content. The term “content marketing” refers to generating content specifically for the web. It entails blog posts, videos, email newsletters, social media updates, and more. To retain and attract an audience and boost website traffic, a content marketer’s primary objective is to produce and disseminate information via appropriate platforms. A content marketer’s duties include blog management and drip campaign creation, copywriting, guest blogging, public relations, and even video production. The average annual salary earned by the content marketing manager is around 11 LPA.
Opportunities in Digital Marketing The opportunities in the digital marketing sector are immense for apparent reasons. After an MBA/PGDM admission, individuals can work for in-house marketing teams, and established marketing agencies, work as freelancers, or start their ventures. Even organizations like Infosys, TCS, Wipro, and the NineHertz hire for their digital marketing projects. Besides, there are well-established digital marketing agencies like Dentsu’s iProspect India. One may get the opportunity to work for its premium clients like Thomas Cook, Yes Bank, Standard Chartered, Biba, KFC, and international brands like Budweiser and Parkdean Resorts.
Wrapping Up There is no doubt that digital marketing will continue to grow as both an industry and a lucrative profession in today’s economy. This article will serve as a guide as you investigate new avenues in the rapidly expanding field of digital marketing. Use it to make a well-informed decision about your future profession.
