One basic human need of management students in the modern world is the ability to communicate. Today, the desire to exchange information with others and gain knowledge in the process has become a prerequisite for success. But hurdles in this process are inhibitions in...
English language may be foreign in its origin, but it has gained immense popularity over the years and is also the most preferred language of communication amongst people of various regions in India. The advent of Indian literature in English can be traced to...
Getting ready to study management? But, is it really worth it? Sure, it is one of the most desirable postgraduate degrees here-but that shouldn’t be the only reason to go for something as important, now should it? So here are a few reasons to...
Language plays a crucial role in one’s overall development. While it is a tool for a powerful career, it is also a medium of emotional expression. When it comes to emotional expression, one is more comfortable in one’s mother tongue. While in India, it’s...
In one afternoon class of English Literature in a management college, a certain professor was trying to convince wannabe management graduates of how the study of literature might prepare them for executive success. The class was discussing Little Big Man, Thomas Berger’s 1964 parody....
India has the world’s largest young population. In four years from now, i.e. 2020, the average age of India’s population is predicted to be 29 years by the Economic Survey 2015. Although it is a positive sign, if we fail to direct/utilise their energy...
Getting ready to study Management? But, is it really worth it? Sure, it is one of the most desirable postgraduate degrees here – but that shouldn’t be the only reason to go for something as important, now should it? So here re a few...
Banks today are facing various challenges in order to increase their bottom line. Competition is severe; technology is changing fast and hence needs quick adaptability; changes in socio-demographic factors too are posing challenges for banks to understand customers. Banks in developed countries are struggling...
Sensory marketing — sensory marketing can be defined as marketing that engages the consumers’ senses and affects their perception, judgment, and behavior. Sensory marketing has always used audio and visual cues to connect with the customers. Sensory marketing talks about exploring all 5 senses...
The English language developed and expanded all around the world under the colonial pressure of British Imperialism. Even after the departure of the British from the colonies, the colonised could not completely abandon the imperial language. The English language, which was initially thrust upon...
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